Monetizing Innovation
Madhavan Ramanujam, Georg Tacke
₹2,738
Monetizing Innovation
How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam, Georg Tacke
Wiley · 2016
₹3,740
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About this book
Published by Wiley in 2016, Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam & Georg Tacke runs to 256 pages.
Its main subjects are Marketing, Pricing and New products.
Subjects
Book details
- ISBN-13
- 9781119240877
- ISBN-10
- 1119240875
- Authors
- Madhavan Ramanujam, Georg Tacke
- Publisher
- Wiley
- Published
- 2016
- Pages
- 256
- Language
- English
- Condition
- New
- Subject
- New products
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