Psychological Foundations of Marketing
Allan J. Kimmel
₹12,549
Psychological Foundations of Marketing
The Keys to Consumer Behavior
Routledge · 2018
₹3,868
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About this book
Psychological Foundations of Marketing: The Keys to Consumer Behavior by Allan J.
Topics covered include Marketing, Psychological aspects, Aspect psychologique and Industrial Management.
Book details
- ISBN-13
- 9781138219151
- ISBN-10
- 1138219150
- Author
- Allan J. Kimmel
- Publisher
- Routledge
- Published
- 2018
- Edition
- 2
- Pages
- 484
- Language
- English
- Condition
- New
- Subject
- Management Science
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