The Strategy of Desire
Ernest Dichter
₹5,434
The Strategy of Desire
Routledge · 2017
₹14,104
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About this book
Topics covered include Motivation (psychology) and Persuasion (psychology).
Book details
- ISBN-13
- 9781138538894
- ISBN-10
- 1138538892
- Author
- Ernest Dichter
- Publisher
- Routledge
- Published
- 2017
- Edition
- 1
- Pages
- 314
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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