The Strategy of Desire
Ernest Dichter
₹14,104
The Strategy of Desire
Routledge · 2002 · Paperback
₹5,434
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About this book
The Strategy of Desire is written by Ernest Dichter.It belongs to the Classics in Communication and Mass Culture Series series.
The book deals with Motivation (Psychology), Persuasion (Psychology), Propaganda and Cognitive Psychology.
About the author: Ernest Dichter (born 1907).
Book details
- ISBN-13
- 9780765808943
- ISBN-10
- 0765808943
- Author
- Ernest Dichter
- Publisher
- Routledge
- Author dates
- Ernest Dichter (born 1907)
- Published
- 2002
- Series
- Classics in Communication and Mass Culture Series
- Edition
- 1
- Binding
- Paperback
- Pages
- 328
- Language
- English
- Condition
- New
- Subject
- Advertising
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