Strategy in Advertising

Name: Strategy in Advertising: Matching Media and Messages to Markets and Motivations
Brand: McGraw-Hill Contemporary
SKU: 9780844230146
Price: 4565.00 INR
Availability: InStock

Matching Media and Messages to Markets and Motivations

by Leo Bogart

McGraw-Hill Contemporary · 1996 · Hardcover

₹4,565

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About this book

Strategy in Advertising: Matching Media and Messages to Markets and Motivations by Leo Bogart is a 420-page hardcover edition published by McGraw-Hill Contemporary in 1996. The original work dates from 1967.

Its main subjects are Advertising, Publicité, Werbung and Advertising & Promotion.