
Ads to Icons
Paul Springer
₹3,084

How Advertising Succeeds in a Multimedia Age
Kogan Page · 2007 · Hardcover
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Published by Kogan Page in 2007, Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer runs to 400 pages in hardcover.
The book deals with Business, Advertising campaigns, Case studies and Advertising.
About the author: Paul Springer (born 1956).