Services Marketing

Name: Services Marketing: Concepts, Strategies, & Cases
Brand: South-Western Pub
SKU: 9781285429786
Price: 7565.00 INR
Availability: InStock

Concepts, Strategies, & Cases

by John E. G. Bateson, K. Douglas Hoffman

South-Western Pub · 2016

₹7,565

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About this book

Services Marketing: Concepts, Strategies, & Cases is written by John E. G. Bateson & K. Douglas Hoffman. This edition from South-Western Pub (2016) has 458 pages. The work was first published in 2006.

Topics covered include Marketing, Service industries and Dienstleistung.