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Nadiya Parekh, Malcolm Harper
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Pearson New International Edition
by J. Hunger, Thomas Wheelen
Pearson Education Limited · 2013
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Essentials of Strategic Management: Pearson New International Edition is written by J. Hunger & Thomas Wheelen. This edition is published by Pearson Education Limited (2013).
The book deals with CASE method, Strategic planning and Strategische Unternehmensführung.