Ernest Dichter and Motivation Research

Name: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture
Brand: Palgrave Macmillan
SKU: 9781349359554
Price: 8535.00 INR
Availability: InStock

New Perspectives on the Making of Post-war Consumer Culture

by S. Schwarzkopf, R. Gries

Palgrave Macmillan · 2010 · Paperback

₹8,535

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About this book

Published by Palgrave Macmillan in 2010, Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture by S. Schwarzkopf & R.

Its main subjects are Postwar reconstruction.