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Cover of Ernest Dichter and Motivation Research

Ernest Dichter and Motivation Research

New Perspectives on the Making of Post-War Consumer Culture

by S. Schwarzkopf, R. Gries

Palgrave Macmillan · 2010

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About this book

Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture by S. Schwarzkopf & R.

Topics covered include Motivation research (Marketing), Motivation, Consumption (Economics) and Influence. People featured include Ernest Dichter.

About the author: Rainer Gries (born 1958). About the author: Stefan Schwarzkopf (born 1976).

Book details

ISBN-13
9780230537996
ISBN-10
0230537995
Authors
S. Schwarzkopf, R. Gries
Publisher
Palgrave Macmillan
Author dates
Rainer Gries (born 1958); Stefan Schwarzkopf (born 1976)
Published
2010
Edition
2010 ed.
Pages
293
Language
English
Condition
New
Subject
Consumer behavior

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