Global Brand Strategy
Jan-Benedict Steenkamp
₹4,551
Global Brand Strategy
World-wise Marketing in the Age of Branding
Palgrave Macmillan · 2017 · Hardcover
₹3,532
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About this book
Its main subjects are Marketing.
Book details
- ISBN-13
- 9781349949939
- ISBN-10
- 1349949930
- Author
- Jan-Benedict Steenkamp
- Publisher
- Palgrave Macmillan
- Published
- 2017
- Edition
- 1st ed. 2017
- Binding
- Hardcover
- Pages
- 319
- Language
- English
- Condition
- New
- Subject
- Business, Finance & Economics
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