Global Brand Strategy
Jan-Benedict Steenkamp
₹3,532
Global Brand Strategy
World-wise Marketing in the Age of Branding
Palgrave Macmillan · 2018 · Paperback
₹4,551
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About this book
Global Brand Strategy: World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp is a 319-page paperback edition published by Palgrave Macmillan in 2018.
The book deals with Marketing.
Subjects
Book details
- ISBN-13
- 9781349956999
- ISBN-10
- 1349956996
- Author
- Jan-Benedict Steenkamp
- Publisher
- Palgrave Macmillan
- Published
- 2018
- Edition
- Softcover reprint of the original 1st ed. 2017
- Binding
- Paperback
- Pages
- 319
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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