Modeling Markets

Name: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making
Brand: Springer Nature
SKU: 9781493920853
Price: 11558.00 INR
Availability: InStock

Analyzing Marketing Phenomena and Improving Marketing Decision Making

by Peter S. H. Leeflang, Jaap E. Wieringa, Koen H. Pauwels, Tammo H. a Bijmolt

Springer Nature · 2014 · Hardcover

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About this book

Published by Springer Nature in 2014, Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making by Peter S. H. Leeflang, Jaap E. Wieringa & others runs to 408 pages in hardcover.

The book deals with Marketing, Demand (Economic theory), Management and Decision making.

Subjects

Book details

ISBN-13: 9781493920853
ISBN-10: 1493920855
Authors: Peter S. H. Leeflang, Jaap E. Wieringa, Koen H. Pauwels, Tammo H. a Bijmolt
Publisher: Springer Nature
Published: 2014
Edition: 2015 ed.
Binding: Hardcover
Pages: 408
Language: English
Condition: New
Subject: Decision making