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Cover of The Why of the Buy

The Why of the Buy

Consumer Behavior and Fashion Marketing

by Patricia Mink Rath, Penny Gill, Stefani Bay, Richard Petrizzi

Fairchild Books · 2014

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About this book

This is the 2nd revised edition.

Topics covered include Fashion merchandising and Consumer behavior. Places discussed include United States.

Book details

ISBN-13
9781609018986
ISBN-10
1609018982
Authors
Patricia Mink Rath, Penny Gill, Stefani Bay, Richard Petrizzi
Publisher
Fairchild Books
Published
2014
Edition
2nd Revised edition
Pages
480
Language
English
Condition
New
Subject
Consumer behavior

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