Advanced Technologies Management for Retailing

Name: Advanced Technologies Management for Retailing: Frameworks and Cases
Brand: Business Science Reference
SKU: 9781609607388
Price: 5319.00 INR
Availability: InStock

Frameworks and Cases

by Eleonora Pantano, Harry Timmermans

Business Science Reference

₹5,319

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From the publisher

The application of advanced technologies to point of sale systems is a promising and relatively unexplored field of study, in particular when considering the introduction of digital content and technologies allowing consumers to interact with products in new ways. Many e-retailers already exploit the opportunities offered by interactive technologies, such as 3D virtual models, in order to enhance consumers shopping experience.

Description supplied by the publisher.