Quintessenz Der Unternehmenskommunikation
Eva Salzer
₹4,716
Investor Relations-Management Und Ipo-Erfolg
by Eva Salzer
₹4,965
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From the publisher
Eva Salzer untersucht die Wirkung des Investor Relations-Management auf den Erfolg eines Initial Public Offerings. Sie leitet ein umfassendes Wirkungsmodell theoretisch her und zeigt mit Hilfe einer Kausalanalyse sechs Aktionsparameter des IR-Managements hinsichtlich ihrer Wirkung auf den IPO-Erfolg auf.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783824481972
- ISBN-10
- 3824481979
- Author
- Eva Salzer
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- Subject
- Management
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