Business Foresight: Scenarios for Managing Uncertainty Strategically

Business Foresight is about planning when the future is hard to see. Tony Grundy argues that business leaders now face unusually turbulent conditions, and that uncertainty can make even routine decisions hard. The book uses scenario planning alongside other methods, including systems thinking, to look further ahead and to think through what the future could hold.

Grundy draws on decades of consulting work and on his time as a strategy academic at leading business schools, and the result is a toolkit grounded in theory. The book offers exercises that readers can try for themselves, along with case studies that go beyond what happened to explain how the process was managed and how to apply it.

The book suits business leaders who want a way to test their assumptions about the future, and MBA students who need a broader way of thinking for coursework and projects. Its aim is to help readers gain an edge over people who see only one possible future.

Edition note: published by Business Expert Press in 2023, ISBN-13 9781637424636.