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Cover of The Development of Scientific Marketing in the Twentieth Century

The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

by Jean-Paul Gaudillière, Ulrike Thoms

Pickering & Chatto Ltd · 2015

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About this book

The book deals with Marketing, Drug Industry, Pharmaceutical industry and Drugs. The period covered is 20th century.

About the author: Jean-Paul Gaudillière (born 1957). About the author: Ulrike Thoms (born 1962).

Book details

ISBN-13
9781848935594
ISBN-10
1848935595
Authors
Jean-Paul Gaudillière, Ulrike Thoms
Publisher
Pickering & Chatto Ltd
Author dates
Jean-Paul Gaudillière (born 1957); Ulrike Thoms (born 1962)
Published
2015
Edition
1
Language
English
Condition
New
Subject
Marketing research