Tourism Branding

Name: Tourism Branding: Communities in Action
Brand: Emerald Group Publishing
SKU: 9781849507202
Price: 4689.00 INR
Availability: InStock

Communities in Action

by William C. Gartner, Ana Maria Munar, Liping Cai

Emerald Group Publishing

₹4,689

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From the publisher

Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. "Tourism Branding: Communities in Action", the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives.

Description supplied by the publisher.