Environmental management in the Dutch food and beverage industry
Derk-Jan Haverkamp
₹4,052
Services Marketing
People, Technology, Strategy (Eighth Edition)
by Jochen Wirtz, Christopher Lovelock
World Scientific Publishing Company
₹3,618
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From the publisher
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.
Description supplied by the publisher.
Book details
- ISBN-13
- 9781944659011
- ISBN-10
- 1944659013
- Authors
- Jochen Wirtz, Christopher Lovelock
- Publisher
- World Scientific Publishing Company
- Condition
- New
- Subject
- Management
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