Markenmanagement Und Qualitätsmanagement
Frank Himpel, Regine Lampert
₹4,654
Marketing Und Ethik
Grundlagen -- Determinanten -- Handlungsempfehlungen
₹4,977
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From the publisher
Die Autorin erläutert die Determinanten moralischen bzw. unmoralischen Marketinghandelns. Auf dieser Basis entwickelt sie konkrete Vorschläge, wie innerhalb eines Unternehmens moralisches Marketinghandeln gefördert werden kann.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783824463411
- ISBN-10
- 3824463415
- Author
- Beate Kay-Enders
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- Subject
- Management
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