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Cover of Market Entry Strategies for the PR China

Market Entry Strategies for the PR China

An Empirical Study on the Beer and Softdrink Industry

by Alexander Dony

Deutscher Universitatsverlag

₹4,934

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From the publisher

The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy.

Description supplied by the publisher.

Book details

ISBN-13
9783824467815
ISBN-10
382446781X
Author
Alexander Dony
Condition
New
See all