Individual Goal Hierarchies as Antecedents of Market Structures

Name: Individual Goal Hierarchies as Antecedents of Market Structures
Brand: Deutscher Universitatsverlag
SKU: 9783824472222
Price: 3508.00 INR
Availability: InStock

by Marcel Paulssen

Deutscher Universitatsverlag

₹3,508

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From the publisher

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

Description supplied by the publisher.