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Cover of Spieltheorie Und Marketing

Spieltheorie Und Marketing

by Frank Huber

Deutscher Universitatsverlag

₹4,982

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From the publisher

Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.

Description supplied by the publisher.

Book details

ISBN-13
9783824490196
ISBN-10
3824490196
Author
Frank Huber
Condition
New
Subject
Management
See all