Operations Research Und Wissenbasierte Systeme
Rainer Busch
₹3,508
Integriertes Marketing
Strategie - Organisation - Instrumente
by Rainer Busch, Wolfgang Fuchs, Fritz Unger
₹5,033
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From the publisher
Seit einigen Jahren erlebt das Marktumfeld von Unternehmen tief greifende Ver�nderungen. Erhebliche Zielgruppenverschiebungen auf nationalen M�rkten sowie politische Umbr�che in Osteuropa und Fernost erfordern eine st�ndige Neudefinition des Marketing.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783834909916
- ISBN-10
- 3834909912
- Authors
- Rainer Busch, Wolfgang Fuchs, Fritz Unger
- Publisher
- Gabler Verlag
- Condition
- New
- Subject
- Management
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