Identifikation Und Erklärung Von Markenerosion
Oliver Klante
₹5,330
Aktuelle Perspektiven Des Marketingmanagements
Reflektionen Aus Den Bereichen Holistic Branding, Media Management Und Sustainability Marketing
₹4,060
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From the publisher
Anlässlich des 50. Geburtstages von Prof. Dr. Manfred Kirchgeorg geben die Autoren dieser Festschrift einen Überblick zu verschiedenen Forschungsgebieten des Marketingmanagements und stellen aktuelle Untersuchungsergebnisse vor.
Description supplied by the publisher.
Book details
- ISBN-13
- 9783834911100
- ISBN-10
- 3834911100
- Author
- Oliver Klante
- Publisher
- Gabler Verlag
- Condition
- New
- Subject
- Management
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