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Cover of Geld-Zurück-Garantien

Geld-Zurück-Garantien

Eine Empirische Wirkungsanalyse Aus Konsumentensicht

by Matthias Vieth, Prof Dr Dr H. C. Klaus Backhaus

Gabler Verlag

₹5,330

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From the publisher

Matthias Vieth leitet die Wirkungsweise von Geld-zur�ck-Garantien aus Konsumentensicht her. Im Rahmen einer empirischen Untersuchung weist er nach, dass Geld-zur�ck-Garantien grunds�tzlich ein wirksames Instrument zur Steigerung der Kaufabsicht darstellen.

Description supplied by the publisher.

Book details

ISBN-13
9783834914088
ISBN-10
3834914088
Authors
Matthias Vieth, Prof Dr Dr H. C. Klaus Backhaus
Publisher
Gabler Verlag
Condition
New
See all