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Cover of Cross-Channel-Management

Cross-Channel-Management

Integrationserfordernisse Im Multi-Channel-Handel

by Gerrit Heinemann

Gabler Verlag

₹2,415

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From the publisher

Der Multi-Channel-Handel wird in fast allen Warengruppen bis 2015 signifikant wachsen. Die Kombination von elektronischen Online- und station�ren Offline-Kan�len sowie das "Channel-Hopping" ist zunehmend Wunsch der Kunden und erweist sich f�r den Multi-Channel-H�ndler als zentraler Wettbewerbsfaktor.

Description supplied by the publisher.

Book details

ISBN-13
9783834926395
ISBN-10
3834926396
Author
Gerrit Heinemann
Publisher
Gabler Verlag
Condition
New
Subject
Management
See all