Open and Closed Innovation

Name: Open and Closed Innovation: Different Cultures for Different Strategies
Brand: Gabler Verlag
SKU: 9783834926869
Price: 5493.00 INR
Availability: InStock

Different Cultures for Different Strategies

by Philipp Herzog, Jens Leker

Gabler Verlag

₹5,493

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From the publisher

Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.

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