Branding and Advertising
Flemming Hansen
₹3,677
Emotions, Advertising and Consumer Choice
by Flemming Hansen, Steen Lundsteen, Sverre Riis Christensen
Copenhagen Business School Pr · 2007 · Hardcover
₹5,594
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About this book
Emotions, Advertising and Consumer Choice is written by Flemming Hansen, Steen Lundsteen & others.
Its main subjects are Consumer behavior, Advertising, Psychological aspects and Consumer issues.
Book details
- ISBN-13
- 9788763001984
- ISBN-10
- 8763001985
- Authors
- Flemming Hansen, Steen Lundsteen, Sverre Riis Christensen
- Publisher
- Copenhagen Business School Pr
- Published
- 2007
- Edition
- 1
- Binding
- Hardcover
- Language
- English
- Condition
- New
- Subject
- Advertising
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