Review of Marketing Research
Naresh K. Malhotra
₹4,355
Nuovi Modelli Di Business E Creazione Di Valore
La Scienza Dei Servizi
by Lino Cinquini, Alberto Di Minin, Riccardo Varaldo
₹2,581
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From the publisher
Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell'ICT.
Description supplied by the publisher.
Book details
- ISBN-13
- 9788847018440
- ISBN-10
- 8847018447
- Authors
- Lino Cinquini, Alberto Di Minin, Riccardo Varaldo
- Publisher
- Springer
- Condition
- New
- Subject
- Management
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