Market Segmentation Analysis

Name: Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful
Brand: Springer
SKU: 9789811088179
Price: 4351.00 INR
Availability: InStock

Understanding It, Doing It, and Making It Useful

by Sara Dolnicar, Friedrich Leisch, Bettina Grün

Springer · 2018

₹4,351

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About this book

Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful by Sara Dolnicar, Friedrich Leisch & others is a 324-page book published by Springer in 2018.

Topics covered include Market research, Probability & statistics and Marketing.