Value-Based Marketing for Bottom-Line success

Name: Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value
Brand: McGraw-Hill Education
SKU: 9780071396561
Price: 3415.00 INR
Availability: InStock

5 Steps to Creating Customer Value

by J. Debonis, Phil Allen, Eric Balinski

McGraw-Hill Education · 2003 · Hardcover

₹3,415

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About this book

Value-Based Marketing for Bottom-Line success: 5 Steps to Creating Customer Value by J. Debonis, Phil Allen & others is a 288-page hardcover edition published by McGraw-Hill Education in 2003. This is the revised edition.

Topics covered include Management, Customer services, Consumer satisfaction and Marketing.