Global Brand Integrity Management

Name: Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment
Brand: McGraw-Hill Education
SKU: 9780071494441
Price: 1961.00 INR
Availability: InStock

How to Protect Your Product in Today's Competitive Environment

by Richard Post, Penelope Post

McGraw-Hill Education · 2007 · Hardcover

₹1,961

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About this book

Published by McGraw-Hill Education in 2007, Global Brand Integrity Management: How to Protect Your Product in Today's Competitive Environment by Richard Post & Penelope Post runs to 336 pages in hardcover.

Topics covered include Product management, Trademark infringement, Brand name products and Prevention.