Break the Rules!
John Mullins
₹1,812
Marketing Management
A Strategic Decision-Making Approach
by John Mullins, Orville C. Walker, Harper W. Boyd
McGraw-Hill Higher Education · 2009
₹6,524
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About this book
Marketing Management: A Strategic Decision-Making Approach by John Mullins, Orville C. Walker & others is a 576-page book published by McGraw-Hill Higher Education in 2009.
The book deals with Marketing and Management.
Subjects
Book details
- ISBN-13
- 9780073381169
- ISBN-10
- 0073381160
- Authors
- John Mullins, Orville C. Walker, Harper W. Boyd
- Publisher
- McGraw-Hill Higher Education
- Published
- 2009
- Edition
- 7
- Pages
- 576
- Language
- English
- Condition
- New
- Subject
- Business & Economics
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