Cultural Strategy

Name: Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
Brand: OUP Oxford
SKU: 9780199587407
Price: 5129.00 INR
Availability: InStock

Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt, Douglas Cameron

OUP Oxford · 2010

₹5,129

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About this book

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas Holt & Douglas Cameron is a 387-page book published by OUP Oxford in 2010.

Its main subjects are Social aspects, Marketing, Case studies and Branding (Marketing).