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Mary O'Brien, Dov Jacobson, Jesse Jacobson
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A Business Guide to Customer Relationship Management
by Mary O'Brien, Jill Dyche
Addison-Wesley Educational Publishers Inc · 2001
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CRM Handbook, the: A Business Guide to Customer Relationship Management is written by Mary O'Brien & Jill Dyche. This edition from Addison-Wesley Educational Publishers Inc (2001) has 336 pages. It belongs to the Addison-Wesley information technology series series.
The book deals with Customer relations and Management.