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Cover of Customer-Centric Marketing Strategies

Customer-Centric Marketing Strategies

Tools for Building Organizational Performance

by Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni

Business Science Reference · 2013

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About this book

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance is written by Hans-Ruediger Kaufmann & Mohammad Fateh Ali Khan Panni. This edition is published by Business Science Reference (2013).

Topics covered include Marketing, Organizational effectiveness and Customer relations.

About the author: Hans Ruediger Kaufmann (born 1958). About the author: Mohammad Fateh Ali Khan Panni (born 1981).

Book details

ISBN-13
9781466625242
ISBN-10
1466625244
Authors
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
Publisher
Business Science Reference
Author dates
Hans Ruediger Kaufmann (born 1958); Mohammad Fateh Ali Khan Panni (born 1981)
Published
2013
Pages
478
Language
English
Condition
New
Subject
Customer relations

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