
Customer Knowledge Management
Minwir Al-Shammari
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The Management of Customer Relationship in European Industrial Markets
by Peter W. Turnbull, Jean-Paul Valla
Routledge · 2012
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Strategies for International Industrial Marketing: The Management of Customer Relationship in European Industrial Markets is written by Peter W. Turnbull & Jean-Paul Valla. This edition is published by Routledge (2012).
Topics covered include Marketing, Export marketing, Industrial marketing and Customer relations. Places discussed include Europe.