
CRM at the Speed of Light, Third Edition
Paul Greenberg
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From Loyalty Programs to Omnichannel Customer Experiences
by Cristina Ziliani, Marco Ieva
Routledge · 2019
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Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences is written by Cristina Ziliani & Marco Ieva. This edition is published by Routledge (2019).
Its main subjects are Customer relations, Customer loyalty, Consommateurs and Fidélité.