Customer Lifetime Value
V. Kumar
₹11,174
Customer Relationship Management
Concept, Strategy, and Tools
by V. Kumar, Werner Reinartz
Springer · 2018 · Hardcover
₹4,844
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About this book
Customer Relationship Management: Concept, Strategy, and Tools by V. Kumar & Werner Reinartz is a 411-page hardcover edition published by Springer in 2018. The original work dates from 2006.
Topics covered include Customer relations, Management, Data processing and Database marketing.
Book details
- ISBN-13
- 9783662553800
- ISBN-10
- 3662553805
- Authors
- V. Kumar, Werner Reinartz
- Publisher
- Springer
- Published
- 2018
- First published
- 2006
- Edition
- Standard Edition
- Binding
- Hardcover
- Pages
- 411
- Language
- English
- Condition
- New
- Subject
- Customer relations
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