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Customer Centricity

Focus on the Right Customers for Strategic Advantage

by Peter Fader

Wharton School Press · 2012

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About this book

Customer Centricity: Focus on the Right Customers for Strategic Advantage by Peter Fader is a 128-page book published by Wharton School Press in 2012.

Topics covered include Business, Customer relations, Management and Strategic planning.

Book details

ISBN-13
9781613630167
Author
Peter Fader
Published
2012
Pages
128
Language
English
Condition
New
See all