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Cover of The Wallet Allocation Rule

The Wallet Allocation Rule

Winning the Battle for Share

by Alexander J. Buoye, Luke Williams, Timothy L. Keiningham, Lerzan Aksoy

Wiley · 2015

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About this book

The Wallet Allocation Rule: Winning the Battle for Share by Alexander J.

Topics covered include Customer loyalty, Management, Consumer behavior and Customer relations.

Book details

ISBN-13
9781119037316
ISBN-10
111903731X
Authors
Alexander J. Buoye, Luke Williams, Timothy L. Keiningham, Lerzan Aksoy
Publisher
Wiley
Published
2015
Edition
1
Pages
240
Language
English
Condition
New
Subject
Customer relations

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