Total Relationship Marketing
Evert Gummesson
₹2,026
Total Relationship Marketing
marketing strategy moving from the 4Ps
Routledge · 2008
₹2,769
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About this book
Total Relationship Marketing: marketing strategy moving from the 4Ps is written by Evert Gummesson. This edition from Routledge (2008) has 376 pages.
Its main subjects are Markedsf©ıring, Customer relations, Relationship marketing and Marketing.
Book details
- ISBN-13
- 9780750686334
- ISBN-10
- 0750686332
- Author
- Evert Gummesson
- Publisher
- Routledge
- Published
- 2008
- Edition
- 3
- Pages
- 376
- Language
- English
- Condition
- New
- Subject
- Customer relations
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