Total Relationship Marketing
Evert Gummesson
₹2,769
Total Relationship Marketing
Rethinking Marketing Management
Butterworth-Heinemann Ltd · 2002
₹2,026
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About this book
Published by Butterworth-Heinemann Ltd in 2002, Total Relationship Marketing: Rethinking Marketing Management by Evert Gummesson runs to 350 pages. The work was first published in 1999.
Topics covered include Relationship marketing, Customer Relations, Commerce and Marketing.
About the author: Evert Gummesson (born 1936).
Book details
- ISBN-13
- 9780750654074
- ISBN-10
- 0750654074
- Author
- Evert Gummesson
- Publisher
- Butterworth-Heinemann Ltd
- Author dates
- Evert Gummesson (born 1936)
- Published
- 2002
- First published
- 1999
- Edition
- 2
- Pages
- 350
- Language
- English
- Condition
- New
- Subject
- Customer relations
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