Black is the New Green

Name: Black is the New Green: Marketing to Affluent African Americans
Brand: Palgrave Macmillan
SKU: 9780230616844
Price: 3761.00 INR
Availability: InStock

Marketing to Affluent African Americans

by A. Hoffman, Leonard E. Burnett

Palgrave Macmillan · 2010

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About this book

Black is the New Green: Marketing to Affluent African Americans by A. Hoffman & Leonard E. Burnett is a 224-page book published by Palgrave Macmillan in 2010.

Its main subjects are African American consumers, Consumer behavior, Affluent consumers and Target marketing. Places discussed include United States.

About the author: Andrea Hoffman (born 1965).