
The Authority of the Consumer
Nicholas Abercrombie, Russell Whiteley Keat
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Reach the Largest and Most Influential Generation of Consumers Ever
by Christie Garton, Jeff Fromm
Amacom Books · 2013
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Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever is written by Christie Garton & Jeff Fromm. This edition is published by Amacom Books (2013).
Its main subjects are Young adult consumers, Target marketing, Attitudes and Consumer behavior.