Interkulturelles Marketing
Jean-Claude Usunier, Björn Walliser
₹2,050
Marketing Across Cultures
by Jean-Claude Usunier, Julie Anne Lee
Pearson · 2013
₹3,073
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About this book
Its main subjects are International business enterprises, Export marketing, Social aspects and Marketing.
Book details
- ISBN-13
- 9780273757733
- ISBN-10
- 0273757733
- Authors
- Jean-Claude Usunier, Julie Anne Lee
- Publisher
- Pearson
- Published
- 2013
- Edition
- 6
- Pages
- 478
- Language
- English
- Condition
- New
- Subject
- International business enterprises
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