Marketing Across Cultures
Jean-Claude Usunier, Julie Anne Lee
₹3,073
Interkulturelles Marketing
Mehr Erfolg im internationalen Geschäft
by Jean-Claude Usunier, Björn Walliser
Gabler · 2012 · Paperback
₹2,050
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About this book
Interkulturelles Marketing: Mehr Erfolg im internationalen Geschäft is written by Jean-Claude Usunier & Björn Walliser.
Book details
- ISBN-13
- 9783322903679
- ISBN-10
- 3322903672
- Authors
- Jean-Claude Usunier, Björn Walliser
- Publisher
- Gabler
- Published
- 2012
- Edition
- Softcover reprint of the original 1st ed. 1993
- Binding
- Paperback
- Pages
- 292
- Language
- German
- Condition
- New
- Subject
- Management & Leadership
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