Marketing Across Cultures
Jean-Claude Usunier, Julie Anne Lee
₹3,073
International and Cross-Cultural Management Research
SAGE Publications Ltd · 1998
₹3,603
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About this book
The book is part of the SAGE series in management research series.
The book deals with Management, Research, Cross-cultural studies and Cross-cultural counseling.
Book details
- ISBN-13
- 9780761952800
- ISBN-10
- 0761952802
- Author
- Jean-Claude Usunier
- Publisher
- SAGE Publications Ltd
- Published
- 1998
- Series
- SAGE series in management research
- Edition
- 1
- Language
- English
- Condition
- New
- Subject
- International business enterprises
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